It is an exciting time for Genera as we launch the largest fully integrated (field to finished goods) ag fiber facility in the country, and we need East Tennessee farmers like you to make it a success. We are seeking additional producers to establish more acres of switchgrass, the primary feedstock for our ag fiber [...]
The importance of domestic ag fiber will continue to grow in 2021 and beyond.
Every farmer looks back on the previous year’s production numbers and revenues, and if things do not add up as expected, they’ll work to understand why their revenue was of and work on a plan to do better in the new year. So, if your farm didn’t do as well as you had hoped [...]
Consumers are closely watching how the businesses they patronize adapt and change in order to meet their concerns about how food and other products are packaged. According to the International Union for Conservation of Nature, the world produces 300 million tons of plastic a year and 8 million tons ends up in the oceans. [...]
When it comes to making a living, America’s small, family farms always have to be on the look-out for new sources of income. Diversification can protect farmers from potential loss of income if the farm suffers a major disaster, whether through natural causes like severe weather or drought, non-local market impacts, or other circumstances. [...]
Consumers are changing. People are paying more attention than ever to the businesses they frequent and whether they have a positive or negative impact on the environment. This extends to what the products they buy are made of, where they come from, or even how they are packaged.
Agriculture is part of our history, and certainly we want to protect it to feed, clothe, and house future generations. Many young people are fortunate to have grown up farming.
Genera’s Earthable™ fiber contributes to the local economy and is one of the most environmentally-friendly single-use food packaging products available.
Times of crisis breed uncertainty in all aspects of life. The COVID-19 pandemic has impacted all areas of business. The packaging industry has also felt its share of changes, from supply chain issues to abrupt changes in consumer behavior. When it comes to sustainable packaging, there have been some changes in our market, too, but [...]
Producer of ag-based pulp and molded fiber products is filling manufacturing positions for 2020 facility launch VONORE, Tenn. – July 7, 2020 – Genera, a manufacturer of domestically sourced and produced ag-based pulp and molded fiber products, is hiring for multiple positions at its new state-of-the-art East Tennessee facility in preparation for the launch of full [...]
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