Sustainability conversations often focus on the products that end up in consumers’ hands. It’s easier to talk about the tangible widget that comes off the production line than the complicated, multi-step process that goes into creating it. For example, here’s a brief description of Genera’s Earthable® line of sustainable packaging products. We take ag-based fiber pulp and turn it into compostable consumer products like tableware, to-go containers, packaging and more. Simple, right?

But the gains in sustainability and eco-friendly production that make Earthable® revolutionary are anything but simple. They are the result of our entire production process, from raw materials to finished products.

Sustainability isn’t just a buzzword. It impacts every aspect of the business. In fact, according to a 2016 McKinsey report, poor sustainability performance is one of the factors that can slow a company’s growth. When it comes to sustainability, everything matters. Materials, sourcing and manufacturing all play a role in the overall sustainability of a product. A genuinely eco-friendly product like sustainable packaging requires attention to ev