Our country’s increased awareness of how it can be more eco-friendly has resulted in successful recycling programs from the office or home bin all the way onto the ledgers of multi-national corporations, but recycling has significant hidden energy costs and sometimes returns only a small investment. Additionally, with China banning the import of mixed [...]
As consumer demand for sustainable products skyrockets, many companies that have relied on single-use plastic or polystyrene packaging for decades are exploring new agriculture-based alternatives. The advantages are clear: agriculture fiber sourced from crops like switchgrass is strong, renewable and sustainable, and it won’t create pollution in our oceans and fill our landfills. Most [...]
2021 has already been an eventful year for Genera. The company’s agriculture fiber manufacturing facility in Vonore, Tennessee — the largest fully integrated ag-fiber facility in the United States — is operational. With the plant online, we’ve launched production and sales of our Earthable® brand of compostable molded fiber foodservice products and ag-based market [...]
“Why?” It’s the most common word in all the questions we get asked at Genera. Why have we invested time, effort and research into developing our Earthable™ ag fiber pulp and molded fiber products? Why does sustainable packaging matter? Why should businesses and consumers choose domestic agricultural fiber over plastic or Styrofoam? These are all [...]
It’s amazing to see people from all walks of life throwing their support and buying power behind local agriculture. Movements like “Eat Local” and “Shop Local,” community farmers’ markets, and farm to table restaurants are all boosting local farm families in East Tennessee and across the U.S. But did you know that local agriculture isn’t [...]
Have you ever ordered to-go food and felt a twinge of guilt because of the packaging? Where does that Styrofoam container go when you’re done with it? How about the plastic utensils or your straw? But even if you’ve not thought about this, it’s likely your customers have. According to Christina Donahue, president of [...]
We’re sure you’ve heard it. Come November, your non-farmer friends might look at you and say, “It’s your slow season, right? Bet you’re getting some rest and relaxation!” But we know there’s no such thing as a slow season for a farmer. Every season — spring, summer, fall and even winter — has its own [...]
How it’s Made and Why it Will Change the World How much paper, plastic or Styrofoam do you use in a week? For many people, these products are so ubiquitous that they don’t think about them. But think about the napkin that came with your burger at lunch, the paper bag it came in, the [...]
Genera is Recruiting East Tennessee Farmers to Grow Feedstock The farming industry has changed, and it just keeps right on changing. Anyone who grew up in East Tennessee will tell you back in the day you’d see huge fields of tobacco and corn or large herds of beef cattle on local farms. One or two [...]
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