An invaluable leadership addition during a period of growth and expansion, Wiedrich brings a strategic approach to hiring, people development and other key HR systems

Vonore, Tenn., November 29, 2023 — Sustainable molded-fiber and biomaterials company Genera has named respected human resources and operations professional Cory Wiedrich to Senior Vice President of People. The news is announced at a time of rapid, strategic growth for the company, as it continues developing compostable fiber products and regenerative biomass solutions from locally grown plants.

In his new role, Wiedrich will be responsible for leading strategy and execution of all people development activities, including hiring, training and career growth for Genera’s leadership, commercial, production and administration teams. His expertise in transformational HR leadership and post-acquisition integration will be invaluable in ensuring Genera’s rapid growth trajectory is executed by an outstanding team.

“We are delighted to bring Cory aboard our leadership team and welcome his deep expertise in developing people and building processes.  He knows how to build high-performing teams and is joining Genera at the perfect moment as we launch a massive expansion.” said Ben Mascarello, CEO of Genera, “As we build out our state-of-the-art manufacturing facility and expand our innovation center, Cory will be essential in ensuring that we find great people with a passion for our mission and build robust systems to support a great culture and efficient execution.”

“I’m excited to join Genera at such an exciting time for the company.  My experience and strengths align well with the needs of this business and I feel very blessed to be a part of the team.” said Cory Wiedrich, SVP of People.

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