Latest News
Genera Celebrates Completion of $340+ Million State-of-the-Art American Manufacturing Facility
The expanded facility, coupled with its Biorefinery and Innovation Center, solidifies Genera’s position as the leading fully integrated sustainable packaging manufacturer. VONORE, Tenn., July 28, 2025 – Genera, the largest fully integrated manufacturer of sustainable molded fiber packaging in North [...]
Genera Named to 50 American Leaders with Launch of New Documentary Series
Genera, the largest manufacturer of compostable, molded fiber packaging in North America, has been named to the 50 American Leaders documentary series following record-breaking growth across key packaging and bioproducts markets and a $350 Million investment into the expansion [...]
Genera Announces $340+ Million Investment in Sustainable Biomaterials Campus
The investment will expand Genera’s manufacturing, production and distribution operations of its circular, compostable packaging solutions and biomaterials. VONORE, Tenn., December 6, 2023 – Sustainable molded fiber and biomaterials company Genera announced today it has broken ground on the [...]
Genera Names Cory Wiedrich to Senior Vice President of People
An invaluable leadership addition during a period of growth and expansion, Wiedrich brings a strategic approach to hiring, people development and other key HR systems. Vonore, Tenn., November 29, 2023 — Sustainable molded-fiber and biomaterials company Genera has named respected human resources [...]
Genera Continues Expansion with Acquisition of Zume Assets
The acquisition enables the sustainable molded fiber packaging company to add additional equipment and accelerate its expansion into key segments. Vonore, Tenn., September 12, 2023 — Genera has acquired the assets of molded fiber manufacturer and equipment supplier Zume [...]
Genera Co-Leads Team that wins $1 million NSF Engines Development Award
The planning grant will help establish a green bioeconomy in the Southeast, create jobs, and train diverse individuals across STEM disciplines [HUNTSVILLE, ALABAMA] May 11, 2023 – HudsonAlpha Institute for Biotechnology, along with several regional collaborators, was awarded $1 [...]
Ben Mascarello Joins Genera as Chief Executive Officer
VONORE, Tenn. — April 19, 2023 — Genera, the largest integrated manufacturer of non-wood pulp and molded fiber products in North America, announced today that it has appointed packaging industry veteran Ben Mascarello as Chief Executive Officer. Mascarello succeeds Genera’s [...]
Genera continues its expansion with key hires in construction and capital projects positions
Vonore-based molded fiber company has hired David van der Linden as vice president of capital projects and Ryan Mello as project construction manager. VONORE, Tenn. — Feb. 27, 2023 — Genera, a manufacturer of domestically sourced and produced ag-based pulp [...]
Genera hires new chief commercial officer to support customer carbon footprint reduction through a transition to molded fiber packaging solutions
Experienced progressive packaging expert brings commercial leadership to the sustainable ag-based pulp and molded fiber producer. VONORE, Tenn. — Jan. 25, 2023 — Genera, a manufacturer of domestically sourced and produced ag-based pulp and molded fiber products, announced today [...]