Our Story

Genera is the largest fully integrated manufacturer of sustainable molded fiber products in North America.

Our story begins on American farmland, where we partner with producers and landowners to grow perennial grasses that regenerate the soil and produce ample biomass, which serves as the foundation to our products.

We operate a fully integrated fiber mill and manufacturing facility in Vonore, Tennessee, where the biomass we harvest is converted into commercially compostable molded fiber packaging and other bioproducts such as lignin rich syrup and non-wood market pulp.

Our state-of-the-art manufacturing facility features AI-driven, highly automated technology that enables us to deliver premium quality products at scale, with an annual capacity of 2.5 billion units.

Genera’s tagline, Regenerate the Earth®, is a nod to our mission of creating a more circular economy where single-use packaging and food scraps can be returned to the earth as nutrient rich compost, creating less waste and building a greener future for all.