Privacy Policy

Effective Date: January 1st, 2025

Last Updated: January 22, 2026

Thank you for visiting Genera (“Genera,” “we,” “us,” or “our”). Your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and protect personal information through our website https://generainc.com/ (the “Website”). By accessing or using our Website, you agree to the practices described in this policy.

  1. Information We Collect

We collect information that you voluntarily provide to us and information collected automatically when you visit the Website:

Personal Information You Provide:

  • Name
  • Email address
  • Phone number
  • Company or organization (if applicable)
  • Messages and other information submitted via contact or inquiry forms

Information Collected Automatically:

  • IP address
  • Browser and device information
  • Pages visited and time spent on the Website
  • Cookies and similar tracking technologies

Personal information includes any information that identifies, relates to, describes, is reasonably capable of being associated with or could be reasonably be linked, used to identify an individual.

Sensitive Personal Information

We do not intentionally collect sensitive personal information, such as Social Security numbers, financial account information, precise geolocation data, biometric data, or government-issued identification numbers. We do not use or disclose sensitive personal information to infer characteristics about you.

  1. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide customer support
  • To improve the Website and user experience
  • To send you updates, newsletters, or other communications if you opt-in
  • To comply with legal obligations and protect our rights
  • To analyze Website usage and performance

We will not use your personal information for purposes unrelated to those described in this Privacy Policy without notifying you and, where appropriate, obtaining your consent.

  1. Cookies and Tracking Technologies

We and our third-party partners may use cookies, web beacons, analytics tools, and similar technologies to collect usage data, remember preferences, and provide personalized content.  Some cookies may be placed by third parties that provide analytics or functionality on our behalf.   You may be able to manage your cookie preferences through your browser settings.

  1. Sharing and Disclosure of Information

We do not sell your personal information to third parties. We may share personal information:

  • With service providers and contractors who help us operate the Website and provide services and who are contractually obligated to use personal information only for those purposes and to protect it.
  • If required by law or to comply with legal processes
  • To protect our rights, property, or safety, or that of others

We may also disclose information in connection with a business transaction such as a merger, acquisition, or sale of assets.

  1. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

  1. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us so we can take steps to delete it.

  1. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, update, correct, or delete your personal information, or to object to certain processing.

For residents of certain U.S. states, including California, Virginia, and Colorado, these rights may include:

  • The right to know the categories and specific pieces of personal information we collect
    • The right to request deletion of personal information
    • The right to correct inaccurate personal information
    • The right to opt out of the sale or sharing of personal information

(note: Genera does not sell personal information)
• The right not to be discriminated against for exercising privacy rights

To exercise these rights, please contact us using the information in Section 10 below. We may need to verify your identity before processing your request.

  1. International Users

If you access our Website from outside the United States, please be aware that your information may be transferred to and processed in the United States. By using the Website, you consent to the transfer and processing of your information in the United States.

  1. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with a new effective date. Continued use of the Website after changes are posted means you accept the updated Privacy Policy.

  1. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact info@generainc.com.