Leadership Team
Our leadership team combines extensive experience from top global companies to drive our shared commitment to making Genera (and America) the leader in sustainable packaging.
It’s a complex challenge, but one embraced by our collective belief in Genera’s unique story.
Ben Mascarello
Chief Executive Officer
Ben Mascarello serves as Chief Executive Officer of Genera. Ben has a 30-year track record of successful business development and executive leadership in manufacturing businesses and in management consulting. He brings extensive experience in driving growth, building highly effective teams and improving business results. Ben has broad experience in the packaging industry and has worked with several different private equity sponsors.
Kelly Tiller
Founder and Chief Strategy Officer
Dr. Kelly Tiller founded Genera in 2008 and grew it from a university spin-out to become North America’s largest vertically integrated biomaterials manufacturer, producing a range of agricultural fiber packaging and bioproducts from locally grown regenerative crops. Dr. Tiller spent the first 15 years of her career in academia as an agricultural and resource economist at the University of Tennessee. She is widely recognized as a visionary leader helping shape and advance the transition to a more circular bioeconomy and sustainable future, evidenced across her multiple congressional testimonies, federal advisory committee appointments, service on industry and academic advisory boards, and accolades spanning business, science, and leadership.
Asem Mokaddem
Chief Financial Officer
Asem Mokaddem brings more than two decades of financial leadership experience spanning investment banking, corporate development, and manufacturing operations to his role as CFO at Genera. He has a proven record of driving growth, optimizing capital structures, and supporting large-scale industrial transformations across the paper, packaging, and renewable materials sectors.
James Davidson
Chief Commercial Officer
James Davidson is responsible for development and execution of the company’s commercial strategy and rapid expansion plans creating value for customers by helping them move toward natural, sustainable products while furthering their progress toward Net Zero commitments. He has spent the last 20+ years in progressive packaging industry leadership roles driving growth, working across functions including sales, marketing and commercial excellence, operations, and product development.
Matt Griswold
Vice President, Innovation
Cory Wiedrich
Senior Vice President, People