Grow a Sustainable Future with Genera
Genera, the largest non-wood pulp producer in North America, is undergoing an explosive expansion to meet the escalating demand for sustainable products in the U.S and around the world.
Genera is an East Tennessee company partnering with area landowners and producers to grow regenerative grasses which are transformed into pulp and compostable products.
We are actively seeking new landowners and producers in the immediate area to join with us in feedstock production by leasing your land for the growth of perennial Switchgrass or Giant Miscanthus grass.
A Partnership With Genera Means
Additional revenue on underperforming acreage
Steady cashflow for your operation, competitive rates for acreage
Written lease with long-term commitment
Predictable income stream, year after year, not based on crop performance
Genera assumes all crop establishment, input, equipment and labor risk
Why Genera
Regenerative, perennial crops mean soil stability and increased soil health
Drought-tolerant, high-yielding crops grow on marginal land and require no pesticides and limited fertilization
Local company committed to boosting rural community and adding valuable jobs to the local economy
The Market is Growing
- Consumers are actively looking for sustainable products
- Majority of compostable packaging is imported, primarily from Asia
- Domestic products are in greater demand across all industries
- Bans on Styrofoam and plastics are spreading across the country
A Partnership With Genera Means
Eliminate Leasing Hassles
Say goodbye to the stress of leasing your land or renegotiating prices during downturns in traditional agricultural markets. Genera offers a stable and straightforward partnership.
No Production Risks for Landowners
Enjoy peace of mind knowing you’re free from risks like unpredictable weather, crop yields, or market fluctuations—Genera takes care of it all.
Comprehensive Property Care
Genera ensures your land stays well-maintained with services like mowing and field edge/treeline upkeep, preserving the beauty and utility of your property.
Preserve Your Ag Legacy
Maintain your land’s agricultural heritage and greenspace while securing a passive income stream for your family now and for future generations.
Support American Business and Rural Economies
Partner with Genera to champion US-based innovation and bolster local rural communities with sustainable economic opportunities.
Empowering Local Workforce Through Technology
Genera bridges the gap between emerging technologies and the local workforce, providing valuable skills and fostering growth in your community.
We are actively seeking new landowners and producers to partner with us in feedstock production and would love to speak with you about these unique opportunities. You may contact us by filling out and submitting the form below or by giving us a call at 423-884-4119.
* Genera’s molded fiber products meet compostability standards for commercial composting operations as set forth in ASTM D6400.
