Consumers are closely watching how the businesses they patronize adapt and change in order to meet their concerns about how food and other products are packaged.

According to the International Union for Conservation of Nature, the world produces 300 million tons of plastic a year and 8 million tons ends up in the oceans. IUCN also reports that of all the debris that pollutes the ocean, 80% of it is plastics. The organization, along with many other partner organizations calls for the elimination of single-use plastics, like food containers, and encourages businesses to replace these with new containers that are compostable and sustainable.

Brands are finding out that consumers are specifically searching for businesses that help provide solutions to this problem. If your establishment is adding to the single-use plastic waste problem, you might end up blindsided when you find out your consumers are willing to go elsewhere and spend their money at establishments with earth-friendly food containers and packaging.

A recent study by McKinsey & Company offered some insight into U.S. consumer behaviors when it comes to choosing what brands and packaging