Consumers are changing. People are paying more attention than ever to the businesses they frequent and whether they have a positive or negative impact on the environment. This extends to what the products they buy are made of, where they come from, or even how they are packaged.
Agriculture is part of our history, and certainly we want to protect it to feed, clothe, and house future generations. Many young people are fortunate to have grown up farming.
Genera’s Earthable™ fiber contributes to the local economy and is one of the most environmentally-friendly single-use food packaging products available.
Genera, a manufacturer of domestically sourced and produced ag-based pulp and molded fiber products, announces four recent management hires as the company prepares for the launch of full commercial production later this year.
Times of crisis breed uncertainty in all aspects of life. The COVID-19 pandemic has impacted all areas of business. The packaging industry has also felt its share of changes, from supply chain issues to abrupt changes in consumer behavior. When it comes to sustainable packaging, there have been some changes in our market, too, but [...]
Producer of ag-based pulp and molded fiber products is filling manufacturing positions for 2020 facility launch VONORE, Tenn. – July 7, 2020 – Genera, a manufacturer of domestically sourced and produced ag-based pulp and molded fiber products, is hiring for multiple positions at its new state-of-the-art East Tennessee facility in preparation for the launch of full [...]
Rural communities are beautiful, vibrant places full of rich traditions and friendly people. Here in East Tennessee, even those who may not live on a farm or in a rural area are likely just a generation or two removed from the direct farm community. Regardless of whether or not you live on a farm [...]
When we tell people that our Earthable® sustainable packaging is made from feedstock crops like switchgrass and biomass sorghum, unless they have an ag background, many of them don’t know what we’re talking about. The truth is that these crops are a great solution for making single-use disposable products like packaging and food service items. [...]
“Why?” It’s the most common word in all the questions we get asked at Genera. Why have we invested time, effort and research into developing our Earthable™ ag fiber pulp and molded fiber products? Why does sustainable packaging matter? Why should businesses and consumers choose domestic agricultural fiber over plastic or Styrofoam? These are all [...]
It’s amazing to see people from all walks of life throwing their support and buying power behind local agriculture. Movements like “Eat Local” and “Shop Local,” community farmers’ markets, and farm to table restaurants are all boosting local farm families in East Tennessee and across the U.S. But did you know that local agriculture isn’t [...]