Genera was proud to host Tennessee Commissioner of Agriculture Charlie Hatcher at our fiber manufacturing facility in Vonore on May 26. Hatcher and his team from the Department of Agriculture were joined by State Rep. Lowell Russell and Monroe County Mayor Mitch Ingram for a tour of the largest fully integrated agricultural fiber facility [...]
Farming is tough, hard work. There is no other way to put it. Each new crop season brings challenges to new and long-time farmers. Globalization, technology, weather and changing consumption habits have all contributed to uncertainty in the agriculture industry in the 21st century, and fewer young people are choosing farming as a career. [...]
As consumer demand for sustainable products skyrockets, many companies that have relied on single-use plastic or polystyrene packaging for decades are exploring new agriculture-based alternatives. The advantages are clear: agriculture fiber sourced from crops like switchgrass is strong, renewable and sustainable, and it won’t create pollution in our oceans and fill our landfills. Most [...]
2021 has already been an eventful year for Genera. The company’s agriculture fiber manufacturing facility in Vonore, Tennessee — the largest fully integrated ag-fiber facility in the United States — is operational. With the plant online, we’ve launched production and sales of our Earthable® brand of compostable molded fiber foodservice products and ag-based market [...]
It is an exciting time for Genera as we launch the largest fully integrated (field to finished goods) ag fiber facility in the country, and we need East Tennessee farmers like you to make it a success. We are seeking additional producers to establish more acres of switchgrass, the primary feedstock for our ag fiber [...]
The importance of domestic ag fiber will continue to grow in 2021 and beyond.