Consumers are changing. People are paying more attention than ever to the businesses they frequent and whether they have a positive or negative impact on the environment. This extends to what the products they buy are made of, where they come from, or even how they are packaged.
“Why?” It’s the most common word in all the questions we get asked at Genera. Why have we invested time, effort and research into developing our Earthable™ ag fiber pulp and molded fiber products? Why does sustainable packaging matter? Why should businesses and consumers choose domestic agricultural fiber over plastic or Styrofoam? These are all [...]
It’s amazing to see people from all walks of life throwing their support and buying power behind local agriculture. Movements like “Eat Local” and “Shop Local,” community farmers’ markets, and farm to table restaurants are all boosting local farm families in East Tennessee and across the U.S. But did you know that local agriculture isn’t [...]
Have you ever ordered to-go food and felt a twinge of guilt because of the packaging? Where does that Styrofoam container go when you’re done with it? How about the plastic utensils or your straw? But even if you’ve not thought about this, it’s likely your customers have. According to Christina Donahue, president of [...]
We’re sure you’ve heard it. Come November, your non-farmer friends might look at you and say, “It’s your slow season, right? Bet you’re getting some rest and relaxation!” But we know there’s no such thing as a slow season for a farmer. Every season — spring, summer, fall and even winter — has its own [...]
How it’s Made and Why it Will Change the World How much paper, plastic or Styrofoam do you use in a week? For many people, these products are so ubiquitous that they don’t think about them. But think about the napkin that came with your burger at lunch, the paper bag it came in, the [...]
Did you know that local farm products aren’t limited to food? Alternative fibers can be grown locally, purchased from local farmers, and used to produce compostable, disposable tableware, packaging, tissue products and more.