The singular most common sight in a grocery store isn’t the food. Surprisingly, it’s the plastic packaging that wraps the food and the other non-dietary items many supermarket chains sell. Since the 1980s, plastic food packaging has taken over the market. Not only is it used to seal meat and hold potato chips, the [...]
East Tennessee farmers are literally standing atop one of the most important natural resources in the world as they are being asked to produce more crops without harming the environment – the soil. And as the stewards of the soil, farmers are at the forefront of efforts to improve our practices and ensure its [...]
While research into the sustainability and income potential of switchgrass started in the mid-1980s, the awareness of this plant as a high-yielding, perennial source of biomass has increased over the decades. Companies that value sustainability have focused on the plant’s resiliency as a renewable, tree-free source of material for producing ag-fiber products. As a [...]
Our country’s increased awareness of how it can be more eco-friendly has resulted in successful recycling programs from the office or home bin all the way onto the ledgers of multi-national corporations, but recycling has significant hidden energy costs and sometimes returns only a small investment. Additionally, with China banning the import of mixed [...]
Sustainability conversations often focus on the products that end up in consumers’ hands. It’s easier to talk about the tangible widget that comes off the production line than the complicated, multi-step process that goes into creating it. For example, here’s a brief description of Genera’s Earthable® line of sustainable packaging products. We take ag-based [...]
According to a 2017 report from the United State Department of Agriculture, nearly two-thirds of American farmers are over the age of 55, with more than 10% of them 75 or older. Those aren’t great demographics for an industry that plays a critical role in feeding the global population and in sustaining our natural [...]
Genera was proud to host Tennessee Commissioner of Agriculture Charlie Hatcher at our fiber manufacturing facility in Vonore on May 26. Hatcher and his team from the Department of Agriculture were joined by State Rep. Lowell Russell and Monroe County Mayor Mitch Ingram for a tour of the largest fully integrated agricultural fiber facility [...]
Farming is tough, hard work. There is no other way to put it. Each new crop season brings challenges to new and long-time farmers. Globalization, technology, weather and changing consumption habits have all contributed to uncertainty in the agriculture industry in the 21st century, and fewer young people are choosing farming as a career. [...]
As consumer demand for sustainable products skyrockets, many companies that have relied on single-use plastic or polystyrene packaging for decades are exploring new agriculture-based alternatives. The advantages are clear: agriculture fiber sourced from crops like switchgrass is strong, renewable and sustainable, and it won’t create pollution in our oceans and fill our landfills. Most [...]
2021 has already been an eventful year for Genera. The company’s agriculture fiber manufacturing facility in Vonore, Tennessee — the largest fully integrated ag-fiber facility in the United States — is operational. With the plant online, we’ve launched production and sales of our Earthable® brand of compostable molded fiber foodservice products and ag-based market [...]
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