Rural communities are beautiful, vibrant places full of rich traditions and friendly people. Here in East Tennessee, even those who may not live on a farm or in a rural area are likely just a generation or two removed from the direct farm community. Regardless of whether or not you live on a farm [...]
When we tell people that our Earthable® sustainable packaging is made from feedstock crops like switchgrass and biomass sorghum, unless they have an ag background, many of them don’t know what we’re talking about. The truth is that these crops are a great solution for making single-use disposable products like packaging and food service items. [...]
“Why?” It’s the most common word in all the questions we get asked at Genera. Why have we invested time, effort and research into developing our Earthable™ ag fiber pulp and molded fiber products? Why does sustainable packaging matter? Why should businesses and consumers choose domestic agricultural fiber over plastic or Styrofoam? These are all [...]
It’s amazing to see people from all walks of life throwing their support and buying power behind local agriculture. Movements like “Eat Local” and “Shop Local,” community farmers’ markets, and farm to table restaurants are all boosting local farm families in East Tennessee and across the U.S. But did you know that local agriculture isn’t [...]
Family farms used to be commonplace here in East Tennessee, but over the years, that mainstay of rural life has grown scarce. The agriculture industry is changing, and the family farms that are still thriving had to change with it. For many of them, that meant diversification. In the past, East Tennessee farmers could produce [...]
Have you ever ordered to-go food and felt a twinge of guilt because of the packaging? Where does that Styrofoam container go when you’re done with it? How about the plastic utensils or your straw? But even if you’ve not thought about this, it’s likely your customers have. According to Christina Donahue, president of [...]
East Tennessee company invites growers and landowners in the Tennessee River Valley to join its plant-based manufacturing enterprise VONORE, Tenn. – Dec. 17, 2019 – Genera, a Tennessee-based company manufacturing domestically sourced and produced ag-based pulp and molded fiber products, is currently recruiting local and regional agricultural partners to supply the company’s commercial-scale sustainable ag-fiber [...]
We’re sure you’ve heard it. Come November, your non-farmer friends might look at you and say, “It’s your slow season, right? Bet you’re getting some rest and relaxation!” But we know there’s no such thing as a slow season for a farmer. Every season — spring, summer, fall and even winter — has its own [...]
How to Support Rising Generations Too many people today think of farming as something their grandparents did but no way to make a living in the modern world. In the U.S., more farmers are retiring than entering the occupation. Farmers over age 65 outnumber the under-35 set by more than six to one, according to [...]
How it’s Made and Why it Will Change the World How much paper, plastic or Styrofoam do you use in a week? For many people, these products are so ubiquitous that they don’t think about them. But think about the napkin that came with your burger at lunch, the paper bag it came in, the [...]
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